Sweet Defeat: 3rd Circuit Says Candymaker Can't Trademark Watermelon's Shape and Colors
“Because the tricolored shape is recognizable as watermelon-flavored, the whole appearance is useful,” Third Circuit Judge Stephanos Bibas wrote. “So a candymaker cannot block competitors from using the combined shape and colors by trademarking that combination. We will thus affirm the district court’s grant of summary judgment.”
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